<ul><li>AI functionality is crucial, as 88% of power users prioritize software with AI.</li><li>Enterprise deals now cluster around $100K-$150K, favoring pay-as-you-go pricing.</li><li>Buyers prefer AI search over Google, impacting SEO strategies.</li><li>Buying committees are shrinking but becoming more technical, with increased IT involvement.</li><li>Sales teams need to adapt to buyers using AI and peer reviews, focusing on product-led growth.</li><li>Department heads now hold more purchase decision power compared to CFOs.</li><li>Generative AI chatbots are more trusted than human salespeople for final purchase decisions.</li><li>Asia-Pacific leads in AI adoption, making it a strategic market for AI-heavy products.</li><li>Some buyers are skipping shortlists and making direct purchase decisions with confidence from AI search.</li><li>Small businesses prioritize price while enterprises are willing to pay premiums for AI functionality.</li></ul>

🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report: You Gotta Be AI

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