AI-native companies are outperforming traditional SaaS companies with 100% median ARR growth and 132% NDR driven by continuous AI learning from customer usage.
Customer success is crucial for growth, with expansion driving 58% of growth by $50M ARR, highlighting the importance of existing customers as a growth channel.
Companies in the $5-50M revenue range need operational discipline, as expansion revenue becomes increasingly vital for sustainable growth.
Nearly half of B2B companies use AI to replace human labor, underlining the importance of operational efficiency and measurable business impact in AI adoption.
Referrals are an undervalued marketing channel, generating 14% of revenue from just 7% of marketing spend, emphasizing the shift towards trust-based buying in B2B.
Sales teams are shifting focus from new logo acquisition to customer expansion, reallocating resources from prospecting to customer success and account management.