<ul><li>Amazon has promised to crack down on fake reviews and sellers using them to manipulate product ratings following an investigation by the UK competition watchdog.</li><li>The Competition and Markets Authority (CMA) highlighted the significant influence fake reviews have on consumer decisions, with about 90% of UK shoppers relying on reviews for their purchases.</li><li>Amazon's commitments include strengthening systems to detect fake reviews, combating 'catalogue abuse', imposing sanctions on sellers using fake reviews, and banning users posting fake reviews.</li><li>The CMA's focus now shifts to reviewing compliance with new laws by specialist review platforms, businesses listing products, and reviewers, under the Digital Markets, Competition and Consumers Act 2024.</li></ul>

Amazon promises fake reviews crackdown after investigation by UK watchdog

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