Amazon has started offering deliveries in as little as 10 minutes in New Delhi to compete in the quick-commerce segment against local rivals like Blinkit, Instamart, and Zepto.
The company is expanding its 'Now' service in India's capital after a positive response, aiming to keep up with the trend of near-instant deliveries popular among Indian consumers.
Amazon faces competition from local rivals who offer fast deliveries of various items, prompting the US company to enter the quick commerce market, driven by increased consumerism in India.
Amazon has committed significant investments in India and is expanding its delivery network and infrastructure in the country to enhance its e-commerce operations, while also focusing on quick deliveries in major cities like Bangalore and Delhi.