Amazon's new holiday ad, titled 'Midnight Opus,' tells the story of a theater janitor whose vocal talent is discovered by his colleagues.
The ad features the janitor's singing dream realized after receiving a tuxedo jacket purchased through the Amazon app.
The ad is inspired by the enduring power of love, connection, and compassion, as portrayed through the song 'What the World Needs Now Is Love.'
The storyline of the ad reflects the journey of Richard Goodall, an Indiana janitor who won 'America's Got Talent' and pursued his passion for singing.