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SiliconCanals
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22
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Amsterdam-based Delfio secures €1.5M to take hassle out of wholesale electronics buying
- Amsterdam-based startup Delfio secures €1.5M in pre-seed funding from tech investor Peak to automate international wholesale procurement for consumer electronics.
- Founded in 2025 by Roy Erdmann and Keihan Popal, Delfio targets the €837.4B global procurement market through aggregated purchase orders and supplier bidding systems.
- The funding will facilitate Delfio's expansion across operational hubs in the US, Dubai, Hong Kong, and Amsterdam to scale its infrastructure for global procurement operations.
- Delfio aims to strengthen its network of 35,000 suppliers, serving major brands like Apple, Samsung, and JBL.
- Peak led the investment round, recognizing Delfio's potential to revolutionize B2B procurement through automation and data-driven decision-making.
- Delfio addresses inefficiencies in consumer electronics distribution by consolidating purchase orders, negotiating better pricing, and managing the procurement process to delivery.
- The platform simplifies procurement processes in the gray market by handling quality checks and managing delivery terms and warranty processes.
- The founding team's market experience positions Delfio uniquely to address fundamental problems in the procurement sector through automation and data-driven processes.
- Delfio's multi-continental infrastructure enables the management of procurement processes globally, providing financial backing and ensuring supplier payments within 48 hours.
- The platform focuses on transparency, efficiency, and scalability to empower buyers and suppliers in the consumer electronics distribution market.
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