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Base44 joins Wix in $80M deal to support natural language software development
- Wix.com Ltd. has acquired Base44 Inc. for about $80 million, with additional earn-out payments through 2029.
- Base44 offers an artificial intelligence-powered platform for creating custom software solutions using natural language.
- Base44's AI-powered no-code platform enables users to build web applications with natural language prompts, known as 'vibe coding'.
- The platform uses a chat-based interface to generate back-end, front-end, database, authentication, and deployment infrastructure.
- Base44 stands out for its fully integrated environment, eliminating the need for third-party services for storage, email, analytics, or authentication.
- Base44 was profitable before the acquisition and had over 20,000 users as of March, with notable customers like eToro Group Ltd. and SimilarWeb Ltd.
- Wix plans to maintain Base44 as a separate product and business, leveraging its scale and support while preserving its unique identity and momentum.
- Base44's CEO Maor Shlomo views the acquisition as an opportunity to achieve greater scale, distribution, and product velocity with Wix's support.
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