<ul data-eligibleForWebStory="true"><li>BTS, the Korean boy band, offers valuable lessons for aspiring product managers in building successful products.</li><li>BTS' success is attributed to principles that every product manager should envy, such as effective Minimum Viable Product and understanding target segments.</li><li>The band's user-first mindset and emotional engagement strategies showcase true product-market fit.</li><li>They focus on providing genuine value proposition and meaningful experiences to create strong user engagement.</li><li>BTS stays true to their Korean identity and values, emphasizing product clarity and unique selling propositions.</li><li>The band's commitment to values, such as empathy and shared grief, highlights the importance of aligning with users' values.</li><li>BTS' creation of the powerful user community ARMY demonstrates the significance of investing in community building.</li><li>Product managers are encouraged to prioritize building products with soul and focusing on users to create advocates and loyal communities.</li></ul>

Beyond the Boy Band: What BTS Can Teach Aspiring Product Managers About Building Products People…

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