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Beyond the Numbers: Crafting Outcome-Oriented Key Results
- Quarterly reviews often focus on achieving key results that may not align with actual progress or user impact.
- Avoid falling into the trap of measuring motion over progress by shifting focus to outcome-oriented key results.
- Key metrics like number of features shipped and code coverage can be misleading and fail to reflect true business impact.
- Outcome-oriented key results should prioritize user success and business value over sheer output quantity.
- FAST methodology (Frequently discussed, Ambitious, Specific, Transparent) can aid in crafting effective outcome-oriented key results.
- To create meaningful changes, key results should be ambitious, specific, and transparent, focusing on user impact and business value.
- Warning signs of output-focused key results include metrics that can be easily gamed or lack a clear connection to user outcomes.
- Transitioning to outcome-oriented key results requires a shift in mindset towards user value and long-term impact.
- Metrics should be tied to real user needs, and regular feedback loops should be established to validate key results.
- Outcome-oriented key results demand a deeper understanding of user behavior and a focus on delivering genuine value.
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