<ul data-eligibleForWebStory="true">Corporate interest in Bitcoin is increasing as traditional cash management strategies lose appeal.79 publicly traded companies now hold around $57 billion in BTC as of March.Companies are moving away from traditional cash holdings such as U.S. Treasuries and bank deposits.Federal deficits and monetary expansion have decreased the attractiveness of traditional options.Companies seek alternative ways to protect their wealth, turning to Bitcoin as a hedge.Equity markets respond positively to companies adding Bitcoin to their balance sheets.Market incentives encourage corporate treasury departments to incorporate Bitcoin.Bitcoin gains credibility as a store of value due to market reactions.The trend reflects a broader movement towards considering Bitcoin as 'digital gold'.Institutional confidence in Bitcoin strengthens its role as a long-term hedge against monetary instability.Corporate Bitcoin adoption is described as being in its early stages, forming a 'megatrend'.This trend indicates a shift towards digital asset exposure among companies.The interview with Bitwise CIO suggests that corporate Bitcoin adoption is just beginning.