Coinbase is launching its first-ever branded credit card in partnership with American Express, called the Coinbase One Card, offering 2% to 4% back in Bitcoin on everyday purchases.
The card will be exclusively available to U.S. members of Coinbase One, the platform's monthly subscription service.
Previously, Coinbase only offered a prepaid debit card in 2020 with Visa.
The launch was announced during the Coinbase State of Crypto Summit in New York by American Express global network services head, Will Stredwick.
Coinbase is expanding its subscription-based services, with Coinbase One costing $29.99/month and offering benefits like zero trading fees and higher staking rewards.
A more affordable subscription tier called Coinbase Basic is available for $4.99/month or $49.99/year.
Coinbase's subscription business generated $698.1 million in Q1 2025 and now has over a million members since its launch in 2023.
The company is focused on building its ecosystem around Bitcoin, supporting Bitcoin custody services, ETFs, and actively advocating for Bitcoin-friendly regulation.
Coinbase positions Bitcoin as the core of its long-term vision, integrating Bitcoin rewards into its products and providing support for Bitcoin development.