A content agency incurred additional cost of $2,000 to fix AI-generated copy by hiring a US-based product manager.
Product marketing manager Sarah Skidd was paid $100 an hour to rewrite AI-generated content for a hospitality client, earning over Rs 1.7 lakh in 20 hours.
AI-generated copy, described as basic and uninteresting, required full rewrites, highlighting the challenges in relying solely on AI for content creation.
Similar incidents of organizations facing higher costs after turning to AI for cost-cutting have been reported, like a fintech company that had to rehire staff replaced by AI.