<ul data-eligibleForWebStory="true"><li>Context plays a crucial role in the success of companies, influencing outcomes in fundraising and acquisitions.</li><li>It's not just about having a strong deck or pipeline, but how well the narrative is positioned and presented.</li><li>Context involves the story, timing, and credibility that make a deal feel inevitable and attract investors.</li><li>Winning founders focus on pre-positioning their narrative and creating emotional leverage for investors.</li><li>Investors seek signals of momentum and narrative fit over just strong fundamentals when deciding to invest.</li><li>Timing, positioning, and sequencing are key in creating a hot deal that garners investor interest.</li><li>Narrative leverage influences emotional leverage, impacting the speed and terms of funding rounds.</li><li>Context isn't magic, and sometimes, the world may not be ready for a company's story despite solid fundamentals.</li><li>Successful fundraises are about more than just content; they require the right narrative, timing, and framing.</li><li>Fundraising is a human and timing game, where context often surpasses the quality of pitch content.</li></ul>

Context Is King

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