<ul data-eligibleForWebStory="true"><li>High CACs doubling over the last year can be concerning, but don't panic if growth and burn rate are still manageable.</li><li>Segment your CACs to understand if all segments are affected or just specific ones.</li><li>Consider payback periods to gauge the sustainability of high CACs.</li><li>Evaluate sales efficiency before hiring more reps.</li><li>Check for market saturation as a reason for increasing CACs.</li><li>Strategically hire roles to improve efficiency rather than stopping hiring completely.</li><li>Revisit budget allocation to address high CACs.</li><li>Set a burn rate budget and let the team decide on spending priorities.</li><li>Address high CACs promptly to differentiate between short-term issues and deeper inefficiencies.</li></ul>

Dear SaaStr: My CAC Has Doubled Over The Last Year. Should I Stop Hiring?

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