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Saastr

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Dear SaaStr: I’m a Seed Stage, First Time VP of Sales. What Should I Do To Be Successful?

  • Congratulations on becoming a Seed Stage, First Time VP of Sales - a significant role.
  • To succeed, master the product and Ideal Customer Profile (ICP) early on by understanding product value and customer needs.
  • Focus on building pipeline aggressively through outbound efforts and tracking key metrics for conversion.
  • Initially, sell the first $1M yourself to understand the sales cycle and refine the process.
  • When hiring, prioritize quality over quantity, looking for adaptable talent, and avoid outsourcing the hiring process.
  • Set achievable goals, collaborate closely with marketing and product teams, and track metrics diligently to refine strategies.
  • Being relentless and resilient is key. Embrace experimentation, track performance, and iterate to improve continuously.

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