<ul data-eligibleForWebStory="false"><li>Retailers are gearing up for the festive season by offering higher discounts and promotions to encourage spending after a year of sluggish sales.</li><li>Brands are planning to provide 30-50% higher discounts than last year and extend sales events on both offline and online channels.</li><li>Online platforms like Myntra and Ajio have already started their end of season sales with 70-90% discounts to clear high inventories accumulated during a slow year.</li><li>Retailers anticipate a strong start in the September quarter to pave the way for a successful Diwali shopping season in October.</li></ul>

Early Festive Push: Retailers Amp Up Deals, Discounts To Spur Spending

Discover more