Entertainment Endeavor, founded by rapper and entrepreneur Cosa Cozart, partners with Venu Holding Corporation to revolutionize the live entertainment industry.
The partnership aims to expand talents, brands, and luxury fan experiences nationally under one brand.
Cozart's vision is to reinvent live music and venue culture by combining top-tier production and talent discovery.
Venu Holding Corporation, led by J.W. Roth, is known for artist-centric, luxury venues in Colorado with plans for expansion.
Venu is set to welcome over 4 million guests annually by 2027 and was nominated for Pollstar’s Best New Concert Venue of the Year.
Entertainment Endeavor plans to sign 50 talents by 2026 and expand globally by 2030, aiming to create next-gen entertainment experiences.
The collaboration focuses on building culture, transforming shows into destinations, and elevating the live music experience.
Cozart's vision combined with VENU's infrastructure hints at a significant evolution in the live music landscape, empowering artists and elevating fans.
The partnership represents a strategic move for both entities, leveraging resources to create innovative and immersive entertainment experiences.