Former Unacademy CBO Abhinav Agarwal is launching an eyewear startup and has secured $2.2 million in seed funding led by India Quotient.
Angel investors participating in the funding round include notable names like Gaurav Munjal, Kunal Shah, Kunal Bahl, and others.
The startup, currently in stealth mode, will use the funds for research, brand building, team expansion, and inventory.
Agarwal, with prior experience at Unacademy and cofounding DoorMint, aims to enhance eyewear quality in India without compromising on design or experience.
The startup plans to sell products online and through physical stores, with a virtual try-on feature on its upcoming website.
The founder highlights the gap in quality eyewear available at premium prices and aims to address this gap in the market.
The evolving eyewear industry, now a blend of utility and fashion, presents a significant opportunity due to increasing disposable incomes.
The Indian eyewear market is projected to reach $6.24 billion by 2025 with a growth rate of 5.26% till 2029 according to Statista.
Competition for the startup includes tech players like Lenskart and ClearDekho, alongside traditional brands like Titan and Himalayan Eyewear.
Agarwal's venture plans to focus on retail outlets for better user engagement and feedback, aiming to leverage the personal touch of in-store experiences.
The formal launch of the startup is expected in the upcoming months, coinciding with the opening of its first physical store.
Despite competition, the startup sees potential in the market due to the growing consumer interest in eyewear as a fashion statement.