Fashion e-commerce is embracing technological trends like 3D imaging, AR try-ons, and AI-driven analytics to enhance the online shopping experience.
- 3D images allow shoppers to view products from all angles, helping them make better decisions. Brands like Zara and Nike utilize 3D visualization to showcase their products.
- AR technology enables virtual try-ons, aiding customers in visualizing products in real-world settings. Companies like Warby Parker and ASOS implement AR for virtual fittings and enhanced shopping experiences.
- AI-driven analytics analyze consumer data for personalized recommendations, targeted advertisements, and chatbots for customer support, improving overall engagement.
- Cappasity offers solutions for easy integration of 3D and AR content into websites and apps, enhancing immersive shopping experiences for brands across industries.