<ul><li>FIFA has migrated from Algorand to a custom Avalanche Layer 1 blockchain, gaining full control over its digital ecosystem.</li><li>The FIFA Collect app will now include enhanced features like digital ticketing, challenges, and loyalty rewards.</li><li>This move signals a broader trend where major brands adopt tailor-made blockchains to scale Web3 engagement.</li><li>By launching a custom blockchain on Avalanche, FIFA aims to provide scalability, faster transaction finality, and low fees for global fan engagement.</li></ul>

FIFA Launches Custom Blockchain on Avalanche

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