<ul data-eligibleForWebStory="false"><li>Sabeer Nelli, founder and CEO of Zil Money, emphasizes staying close to customers in the fintech ecosystem rather than operating from a distance like many CEOs.</li><li>His hands-on experience in managing fuel stations and cash logistics gave him real-world empathy, shaping Zil Money's strategy to address daily business struggles.</li><li>Sabeer prioritizes customer feedback by actively engaging in user feedback loops and ensuring product decisions are based on real-world friction points.</li><li>Zil Money's deliberate growth under Sabeer's leadership focuses on infrastructure, compliance, and maintaining a culture of humility and customer-centricity.</li></ul>

From Ground Game to Cloud Strategy: How Sabeer Nelli Built Scalable Fintech by Staying Close to the Customer

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