<ul data-eligibleForWebStory="true"><li>An analysis of a 2016 Harvard business case studying a consumer app focused on monetization strategies.</li><li>Three viable business models were considered, with one challenging assumptions about product scalability.</li><li>The first model involves offering the product for free, hooking users, and converting a small percentage into paying customers.</li><li>While this model is common for consumer apps, it has a limited reach as it targets a specific group willing to pay for the solution.</li></ul>

From niche to mass: What a Harvard business case taught me about exploding market reach

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