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Helsinki’s Supermetrics acquires Amsterdam’s Relay42: CEO Anssi Rusi on unifying marketing intelligence, scaling enterprise and future-proofing with AI
- Helsinki-based Supermetrics acquires Amsterdam-based Relay42, a real-time Customer Data Platform (CDP) to enhance marketing intelligence.
- Relay42 transforms siloed customer data into personalised customer journeys for business growth.
- Relay42 enables strong customer relationships through smart technology and seamless customer experiences.
- Major brands like Air France, KLM, and Levi’s use Relay42 for real-time customer understanding and meeting needs.
- The acquisition aims to revolutionize marketing by addressing data overload and enabling smarter analysis.
- The combination of Supermetrics and Relay42 technologies creates an all-in-one marketing intelligence platform.
- The unified platform connects data performance, customer behavior, and revenue outcomes for efficient analysis.
- Both Supermetrics and Relay42 prioritize privacy-by-design and user-friendly AI in their solutions.
- Customers can expect integrated AI-powered features for automated data analysis and journey optimization.
- The success of the acquisition will be measured by seamless integration and customer growth and results.
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