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How 1,000+ B2B Startups Are — And Aren’t — Growing. The Real Data.
- SaaS Capital's 14th annual survey analyzed growth rates across 1,000+ private B2B SaaS companies, revealing a 5% decline in median growth from 2023 to 2024.
- Returning to pre-pandemic levels of growth is seen as a positive shift, emphasizing sustainable growth over vanity metrics.
- The report highlights the impact of company size on growth benchmarks, emphasizing the importance of context when comparing growth rates.
- Net Revenue Retention is identified as a key metric driving growth, with companies achieving high NRR showing significantly higher median growth rates.
- Equity-backed companies grow faster than bootstrapped ones but incur higher costs, emphasizing the importance of unit economics over rapid growth.
- The survey outlines growth rates based on company age, advising companies to focus on different priorities at each stage of their lifecycle.
- SaaS industry trends suggest a shift towards profitability and sustainable business models over rapid growth at all costs.
- To succeed, founders and executives are urged to benchmark against peers, prioritize NRR, choose funding wisely, align strategies with company stage, and focus on sustainable growth.
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