Bigo Live allows gamers to monetize their skills through virtual gifting by using the in-app currency called 'beans'.
Unlike traditional game streaming platforms, Bigo Live is mobile-first, attracting a more diverse range of creators and viewers with a lower entry barrier.
Smart Bigo streamers turn virtual gifting into a strategy by creating engaging content, acknowledging viewers, and fostering loyalty through interaction.
Viewers on Bigo Live expect to give virtual gifts, which is normalized within the platform, providing a consistent way for gamers to earn income.