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How Netflix’s “Immersive” UX is Costing Them $1.2B Annually
- Netflix's autoplay feature with intense trailers is causing sensory overload for some users, leading to negative experiences and lost engagement.
- This design flaw is seen as a missed opportunity for a significant revenue boost by addressing sensory accessibility issues for an estimated 45 million users.
- Traditional metrics focus on engagement but overlook the exclusion of neurodivergent users like those with autism or ADHD who struggle with Netflix's sensory design.
- Netflix has the chance to differentiate itself by prioritizing sensory inclusivity, offering customizable features to accommodate various user needs.
- Proposed solutions include global autoplay controls, volume protection, motion reduction, and sensory content analysis to enhance the user experience.
- Aligning with Netflix's mission to entertain globally, incorporating sensory features can improve user experience without conflicting with the revenue model.
- Introducing core user controls, advanced customization options, and sensory prediction systems can transform Netflix into a more inclusive platform.
- Competitors like Disney+ and Amazon Prime focus on more autoplay features, giving Netflix the opportunity to stand out by prioritizing sensory respect.
- By implementing sensory features incrementally, Netflix can improve accessibility, user engagement, and differentiate itself in the saturated streaming market.
- Enhancing sensory inclusivity is not just a moral imperative but a billion-dollar opportunity that can lead to market leadership in accessibility.
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