<ul data-eligibleForWebStory="true">Competitor analysis is key in SEO for gaining insights and improving digital strategies.Techniques include backlink gap analysis, aligning content with user search intent, and optimizing bottom-funnel pages.Strategies involve reverse-engineering backlink strategies, enhancing content structure, and boosting local SEO.Competitor analysis helps in keyword research, improving CTR with metadata, and identifying content gaps.Analyzing high-performing keywords, acquiring expired domains, and filling content holes are also effective tactics.Improving user experience, anti-benchmarking, and strategic keyword targeting contribute to outperforming competitors.