Brands and creators are utilizing Instagram auto-reply feature to send users links by setting up DM automation.
Hootsuite offers DM automation in all plans, allowing targeted lead generation and contact list building.
DM Automation can drive leads to gated content, showing 345% more content downloads according to Hootsuite.
DM automation can be used for signups, direct sales, and increasing engagement on Instagram posts.
Steps to set up DM Automation in Hootsuite include creating a post, adding keywords, public comment auto-replies, and writing the text of the automated DM.
Tips for engaging auto-replies include using a casual tone, strategic follow-ups, and continual refinement through testing.
Engaging followers through DM automation while tracking metrics like open rates and conversions can improve overall Instagram marketing strategies.
Hootsuite provides a guide and tracking template for utilizing DM Automation effectively.
DM Automation is a valuable tool for brands to maintain customer satisfaction, generate leads, and drive sales on Instagram.