In the fast-paced tech industry, speed and innovation are crucial for success, particularly in China's tech landscape.
Efficient, rapid localization on a global scale is essential for product launches, as delays can lead to product failure.
Harnessing AI for localization helped cut costs and accelerate the process of localizing a video game with over 1 million words into four languages in just one month.
An integrated human-machine approach was adopted, leveraging AI tools at every step of the localization pipeline for efficiency and cost-effectiveness.
Collaboration between human expertise and AI efficiency was key to the success of the localization process.
The partnership improved quality and productivity, ensuring that the localization also focused on visual elements like art assets.
AI was used to transcreate overlay texts and generate voiceovers across multiple languages, maintaining cultural relevance and originality.
An AI-powered LQA testing tool was developed to streamline quality assurance processes and ensure a high-quality final product.
Starting with pilot projects and gradually integrating AI tools helped test and refine the localization process within a controlled environment.
Clear communication, regular feedback gathering, and continuous refinement of procedures were vital in optimizing the AI-powered localization workflow.