During a leaked internal meeting, Amazon's retail CEO Doug Herrington revealed that sales of cheaper items on Amazon are surging.
The growth of cheap items is driven by faster delivery speeds, as people tend to spend more and shop more frequently when orders arrive quickly.
Amazon has regionalized its delivery network, resulting in over 50% of everyday essentials being delivered on the same or next day.
The company's shift towards offering cheaper products with faster delivery is aimed at boosting customer loyalty and competing against Chinese e-commerce upstarts.