<ul data-eligibleForWebStory="false"><li>The Indian Premier League (IPL) has seen a significant increase in valuation, reaching $18.5 billion, a 12.9% rise fueled by media rights, sponsors, and fan engagement.</li><li>Houlihan Lokey's analysis reveals the IPL's brand value increased by 13.8% in 2025 to reach USD 3.9 billion, reflecting a 16.1% growth in INR terms, highlighting the league's commercial appeal and global reach.</li><li>Franchise valuations in the IPL have surged, media rights deals have set records, and brand partnerships have diversified, with top franchisees generating significant revenues and operating within a margin-protected structure.</li><li>The IPL has evolved into a multibillion-dollar enterprise since its inception in 2008, influencing broadcasting standards, fan engagement strategies, and serving as a high-growth entertainment option for institutional investors.</li></ul>

IPL valuation hits $18.5 billion, up 12.9%, fuelled by media rights, sponsors, and fan engagement

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