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Know, Like, Trust - Jill Johnson on Inclusive Angel Investing
- Jill Johnson is a trailblazer in fostering an inclusive entrepreneurial ecosystem through the Institute for Entrepreneurial Leadership (IFEL).
- An interview with Jill by Lorenza Muñoz discussed the challenges and changes in angel investing for underrepresented founders.
- Investors view funding underrepresented founders as philanthropy, hindering access to capital as it's not seen as viable investments.
- Jill emphasizes the importance of relationships in changing this mindset, stating that people invest in those they know, like, and trust.
- She highlights the value of in-person relationships and how knowing someone's work ethic is crucial.
- Founders often overlook utilizing available resources post-funding, which could aid in conservation of cash and leveraging expertise.
- The challenging environment during the COVID-19 pandemic impacted fund availability, requiring more individuals to step up as part of the solution.
- Jill advises angel investors to diversify their network and build relationships outside their usual circles to enhance inclusivity.
- The article acknowledges the risks of angel investing and emphasizes building meaningful relationships for diversified investments.
- The content focuses on the importance of inclusivity and relationship-building in angel investing and entrepreneurship.
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