<ul data-eligibleForWebStory="false"><li>Kantar's report 'The Urban Indian Family 2025' examines the evolving dynamics of modern Indian households.</li><li>Traditional distinctions like joint or nuclear families are outdated, replaced by a diverse coalition model.</li><li>The concept of family has expanded to include chosen bonds beyond blood relations, influenced by pets, technology, and household help.</li><li>Brands are urged to embrace empathy, reliability, and inclusivity in their messaging to resonate with the collaborative and multi-generational modern Indian households.</li></ul>

Meet the modern Indian family — filled with pets, friends, Alexa, et al

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