Mythical Games partners with Adidas to launch a FIFA blockchain mobile game featuring officially licensed Adidas-branded digital items.
Adidas gear, including exclusive digital kits, jerseys, and limited-edition shoes, will be available in the game, inspired by Adidas' legacy in global football.
Players in 'FIFA Rivals' will have access to exclusive digital items from Adidas, showcasing deep brand integration at the game's launch.
This partnership between a major sports brand and Web3 gaming aims to elevate the experience for users, following the success of Mythical Games' previous blockchain sports title, NFL Rivals.