<ul data-eligibleForWebStory="false"><li>India's influencer economy booms through collaborations with brands across various sectors.</li><li>Influencers have evolved from mere promoters to product designers, community builders, and entrepreneurs.</li><li>Influencers monetize through various means like flat fees, affiliate commissions, or performance-based deals.</li><li>Nano and micro-influencers are outperforming celebrities in terms of return on ad spend.</li><li>Influencers are now involved in data-driven marketing, product development, and social impact initiatives.</li></ul>

Online likes and lies: The 2025 influencer marketing playbook

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