<ul data-eligibleForWebStory="true">Poundland has been sold to Gordon Brothers for £1, with plans for potential store closures.Gordon Brothers will invest up to £80m to help restructure Poundland.The restructuring plan may involve closing multiple stores, risking thousands of jobs.Poundland's sale is part of Pepco Group's strategy to focus on its more profitable Pepco brand.Poundland faced tough competition from other discount chains, leading to the decision to sell.Budget chains like Poundland are struggling amid competition from supermarkets and other discount retailers.Discount retailers have slim profit margins, making it challenging to absorb extra costs.Poundland, known for offering products at £1, started moving away from the £1 model in 2019.Despite adjusting pricing, Poundland recently increased £1 products to attract customers.Poundland was established in 1990 and gained popularity for its range of value products.