<ul data-eligibleForWebStory="true"><li>Product positioning plays a crucial role in a successful product launch strategy.</li><li>It is important for defining how a product is perceived in the market and for internal team collaboration.</li><li>Key aspects to consider in product positioning include defining target users, product functions, and unique selling proposition (USP).</li><li>A framework with 6 essential questions can help in defining product positioning effectively.</li><li>Creating a positioning statement that encapsulates the product's value proposition is essential.</li><li>The positioning statement is used for product launch and forms the basis for developing messaging.</li><li>Messaging aims to clearly communicate the product's features and benefits to customers.</li><li>Positioning should be established before creating messaging to align communication channels effectively.</li><li>Messaging should focus on showcasing the value delivered by the product and key capabilities.</li><li>Including customer testimonials can provide validation and reinforce the messaging.</li></ul>

Product Positioning is not just theory but a messages that must be echoed in delivering a value

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