SEBI is engaging with social media platforms like YouTube and Telegram to crack down on finfluencers.
Last year, SEBI prohibited regulated entities from associating with unregistered finfluencers for any transactions.
SEBI has mandated platforms to comply with association regulations to prevent unregulated content and ensure verification of entities and content before being uploaded.
Meta, the parent firm of Facebook and Instagram, has announced updated terms of service requiring verification for securities and investment-related advertisements from July 31.