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Seeing no road to profit, GM shutters Cruise

  • General Motors (GM) has decided to stop investing in Cruise's robotaxi development and will merge the startup's technical team with its internal efforts.
  • GM has spent over $10 billion trying to develop an autonomous robotaxi, but acknowledges that it is not financially viable.
  • This year alone, GM is expected to have spent approximately $2 billion on Cruise.
  • GM aims to focus on delivering a superior driving experience to its customers while utilizing its strong brands, scale, and manufacturing capabilities.

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