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Sensor Tower acquires Playliner to expand mobile games data
- Sensor Tower has acquired Playliner, a mobile games Live Ops data provider, for an undisclosed sum.
- This acquisition aims to expand Sensor Tower's analytical capabilities in the mobile gaming space by offering insights on player engagement and monetization.
- Playliner tracks and analyzes Live Operations for mobile games, providing details on how games maintain audiences and evolve.
- Companies like Applovin, Playtika, and Playrix have utilized Playliner's insights for their long-term strategies.
- Live Ops in evergreen games account for over 50% of consumer spend on in-app purchases, according to Sensor Tower.
- Sensor Tower's Chief Strategy Officer mentioned that the acquisition enhances their ability to analyze the gaming ecosystem and individual components for lasting success.
- This marks Sensor Tower's second acquisition in the gaming intelligence sector, following the earlier purchase of Video Game Insights.
- Kirill Razumovskiy, Playliner CEO, stated that they are excited to join Sensor Tower to provide Live Ops insights and enhance the platform's gaming intelligence.
- The acquisition of Playliner complements Sensor Tower's expansion into PC, console, and now mobile insights.
- Playliner's data on live analytics will help gaming leaders understand the impact of live operations and product initiatives on consumer engagement and long-term growth.
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