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Tesla signs Korean olympian to be first brand ambassador
- Tesla has signed Korean Olympic Shooter Kim Ye-ji as its first-ever brand ambassador.
- Kim hopes to convey a positive message together with Tesla and is excited to work with the automaker.
- This move is somewhat out-of-character for Tesla, which has been against a devoted advertising campaign in the past.
- Kim's partnership with Tesla aims to link a sustainable future with sports.
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