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The 14 Product Lifecycle Stages: A Complete Guide

  • The product lifecycle stages guide starts with the birth of a product idea, involving inputs like stakeholder and user feedback, competitive analysis, and innovation.
  • The Discovery/Research stage aims to validate the idea through market research, user interviews, and competitive analysis using tools like Typeform and SimilarWeb.
  • Define/Requirements Gathering phase involves translating ideas into user stories, use cases, and technical requirements while collaborating with tech leads.
  • Prioritization and Roadmapping helps decide what and when to build using methods like RICE and tools like Roadmunk and Jira Roadmaps.
  • The Design phase visualizes the concept through wireframes, prototypes, and UI/UX flows using tools like Figma and Sketch.
  • Ready to Develop stage ensures clear documentation, scope alignment, and final design approval before development starts.
  • Development involves coding, unit testing, and Agile practices like sprints, code reviews, and continuous integration.
  • Testing/Quality Assurance validates functional and non-functional requirements using tools like Selenium and Postman.
  • Ready to Ship prepares for production deployment with final QA sign-off and stakeholder approval.
  • Release/Shipped phase deploys the product to users using full release or feature flagging approaches and tools like LaunchDarkly and Firebase Remote Config.
  • Post-Release Monitoring tracks metrics like adoption rate and crash/error rates using tools like Mixpanel and Sentry to ensure stability and value delivery.
  • Iteration/Optimization focuses on refining the product through A/B testing, UX enhancements, bug fixes, and feature additions based on feedback and data.
  • Maintenance and Support are vital for ensuring product reliability and security through activities like handling technical debt, bug fixing, and security patches.
  • End-of-Life (EOL) involves sunsetting outdated features or products responsibly by communicating timelines, providing alternatives, and archiving data securely.
  • The product lifecycle stages guide emphasizes equal care and communication during EOL, treating it as a product launch in reverse.

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