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The $40B Pivot: How OpenAI’s GPT Store ‘Failure’ Teaches Founders When to Kill Their Darlings

  • OpenAI raised $40 billion at a $300 billion valuation after pivoting away from its GPT Store.
  • The delay in launching the GPT Store led to a high attrition rate, with only 159,000 out of over 3 million custom GPTs making it to the public store.
  • The revenue-sharing program for developers promised by OpenAI never materialized, leaving creators without monetization.
  • This instance highlights the lesson that sometimes letting go of beloved projects can lead to greater success for founders.

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