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The ABCs of Notion's B2C2B influencer strategy
- The article discusses Notion's B2C2B influencer strategy as explained by Danielle Ito, Head of Influencer at Notion.
- It explores showcasing UI, engaging audiences, and reaching both B2C and B2B communities through influencers.
- Danielle shares her career journey, philosophy on influencer marketing, and the impact of not having a physical product on their strategy.
- She emphasizes a creator-first mindset and the unique opportunities with a product like Notion.
- The role of influencer marketing at Notion involves creating relatable use-cases to encourage user engagement.
- The article also mentions strategies for working with B2B and B2C influencers, sourcing creators, and tools like ManyChat.
- Danielle discusses the Notion For Creators Program and shares insights on influencer briefs and utilizing platforms like LinkedIn.
- She highlights the importance of supporting creators' projects and predicts a trend of diversification in providing value to audiences.
- Key takeaways include focusing on 'a-ha' moments, leveraging tools for engagement, and the significance of collaboration in influencer marketing.
- The article offers valuable insights into the evolving landscape of influencer marketing and creator collaborations.
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