<ul data-eligibleForWebStory="true"><li>A growing number of public companies are utilizing a Bitcoin treasury strategy to revitalize their businesses.</li><li>Bitcoin treasury strategy involves converting corporate cash into Bitcoin for long-term reserve.</li><li>It addresses issues like capital erosion, inefficient reserves, narrative decay, and shareholder fatigue.</li><li>Two approaches are defensive allocation as a hedge and offensive accumulation through financial engineering.</li><li>Bitcoin's properties like fixed supply, liquidity, and upside potential make it an attractive choice.</li><li>Successful Bitcoin treasury strategy requires governance, secure custody, capital deployment strategy, and market communication.</li><li>It enhances shareholder relationships, attracts attention, and upgrades shareholder base.</li><li>Execution demands executive conviction, discipline, clarity, and timing to succeed.</li><li>A Bitcoin treasury strategy signals conviction and credibility, offering a path forward for struggling companies.</li><li>Companies can benefit from this strategy without altering their business model but by implementing a robust capital strategy.</li></ul>

The Bitcoin Treasury Strategy That’s Reanimating Zombie Companies

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