<ul><li>Start-ups need to focus on second-order metrics like founder resilience, go-to-market efficiency, community momentum, and retention for long-term success.</li><li>Investors should prioritize betting on founders who can pivot, weather storms, and maintain morale during setbacks.</li><li>Pivoting shows adaptability and resilience, critical for start-ups to navigate challenges.</li><li>Founder resilience can be a key factor in the success of start-ups, often revealing more than spreadsheets during due diligence.</li><li>GTM efficiency, community momentum, and retention are crucial for sustainable growth in start-ups.</li><li>Fast growth without financial stability can lead to unsustainable expenses in start-ups.</li><li>Community-driven start-ups benefit from organic growth through user evangelism and engagement.</li><li>Retention is a key metric that indicates the long-term sustainability of a start-up.</li><li>Nurturing user communities and focusing on retention can lead to sustainable business growth.</li><li>Investors should look beyond vanity metrics and focus on indicators like GTM efficiency, community momentum, and retention for long-term success.</li></ul>

The Hidden Metrics VCs Should Be Tracking (But Rarely Do)

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