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The history behind the Mercedes-Benz brand and the three-pointed star
- Gottlieb Daimler and Carl Benz invested their private developments in their own enterprises.
- To gain publicity,both companies sought a suitable trademark.
- Emil Jellinek, an Austrian businessman, ordered a Daimler car and in 1898 began to promote and sell Daimler automobiles.
- He entered these in race meetings – first and foremost of which was the Nice Week – where he would race under his pseudonym Merc©dà¨s.
- In April 1900, DMG decided to use the Jellinek’s pseudonym as a product name. It was agreed that a new engine “bearing the name Daimler-Mercedes” was to be developed.
- The first vehicle to be fitted with the new engine was delivered to Jellinek by DMG on December 22, 1900.
- ‘Mercedes’ name originated from Emil Jellinek’s 10-year-old daughter whose name was a Spanish girl’s name meaning ‘grace’.
- DMG still lacked a characteristic trademark until Paul and Adolf Daimler remembered that their father had once used a star as a symbol.
- The DMG board immediately accepted the proposal and in June 1909, both a three-pointed and a four-pointed star were registered as trademarks.
- Two years later, in June 1926, the oldest motor manufacturers Mercedes and Benz merged to form Daimler-Benz AG.
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