Labubu, created by Belgian-Hong Kong artist Kasing Lung, has become a highly sought-after collectible worldwide, blending Eastern and Western design influences.
Labubu's character design draws inspiration from European folklore and features a unique appearance that sets it apart from traditional cute figures.
Labubu's success can be attributed to its moral ambiguity and engagement with Pop Mart's blind box model, creating a sense of scarcity and excitement for collectors.
Labubu's global popularity has been boosted by celebrity endorsements, like Lisa from BLACKPINK, bridging the gap between K-pop and designer toy communities.