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TikTok’s Algorithmic Magic: How Content-First Thinking Built a $100 Billion Social Empire

  • TikTok, launched in 2016 by ByteDance, has 700 million daily active users and 8 billion daily video views.
  • The platform's success is attributed to its algorithm engine, including the For You Page and AI personalization.
  • Users spend an average of 95 minutes daily on TikTok due to its engaging algorithms.
  • TikTok's PMs initiated the 2024 '#TikTokMadeMe' campaign, showcasing algorithm-driven cultural moments.
  • The 'Magic Algorithm' personalizes feeds by analyzing over 100 signals for addictive experiences.
  • AI on TikTok balances viral and niche content to keep the platform fresh and inclusive.
  • A six-step framework is suggested for PMs to build algorithm-driven platforms like TikTok.
  • TikTok's success highlights the importance of monitoring user feedback to prevent addiction and harm.
  • The 2024 '#TikTokMadeMe' campaign garnered 15 million views and 600,000 new users.
  • TikTok's algorithmic approach emphasizes content-first thinking and AI integration.
  • PMs are encouraged to align algorithms with cultural trends for sustained virality and user engagement.

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