<ul data-eligibleForWebStory="true">TikTok, launched in 2016 by ByteDance, has 700 million daily active users and 8 billion daily video views.The platform's success is attributed to its algorithm engine, including the For You Page and AI personalization.Users spend an average of 95 minutes daily on TikTok due to its engaging algorithms.TikTok's PMs initiated the 2024 '#TikTokMadeMe' campaign, showcasing algorithm-driven cultural moments.The 'Magic Algorithm' personalizes feeds by analyzing over 100 signals for addictive experiences.AI on TikTok balances viral and niche content to keep the platform fresh and inclusive.A six-step framework is suggested for PMs to build algorithm-driven platforms like TikTok.TikTok's success highlights the importance of monitoring user feedback to prevent addiction and harm.The 2024 '#TikTokMadeMe' campaign garnered 15 million views and 600,000 new users.TikTok's algorithmic approach emphasizes content-first thinking and AI integration.PMs are encouraged to align algorithms with cultural trends for sustained virality and user engagement.