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What I’ve Learned About Mastering Product Demos as a Pre Sales Engineer
- Successful professionals understand that limitations can be overcome with practice and thorough preparation.
- Long preparation for product demos helps to mitigate risks and control potential issues.
- Storytelling is crucial in pre-sales to emotionally connect with prospects.
- Craft compelling stories answering why, why now, and why us.
- Presentation structure aligned with confrontation, rising action, and resolution keeps the audience engaged.
- Effective pre-sales presentation slides guide the audience and maintain focus.
- Utilize less text and bullet points for clean and focused slides.
- Recommended demo formats include problem-solution, use case, and future state.
- Backstage scripts help simplify visual presentation and preparation.
- Outline pre-demo tasks and actions during the presentation in the backstage script.
- Implement final tips to avoid stress and improve demo outcomes.
- Preparation for product demos involves significant effort to ensure a successful execution.
- Focus on mindset, storytelling, slide design, backstage scripts, and final tips to deliver impactful product demonstrations.
- By following these steps, you can deliver demos with greater confidence and impact.
- Prepare well and shine in your presentations!
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